Ny Leeds logo ?

[Promotion 2010]

UPDATE ON CREST CONSULTATION

UPDATE ON CREST CONSULTATION
Following on from last week’s commitment to extend consultation with our supporters on the proposed crest change, we are pleased to announce further details.

We would like to thank our loyal fan base for the overwhelming engagement on the future of the club crest.

We have seen a great number of designs and ideas, and to ensure every fan can have their say, we are calling on supporters to share your inspiration for the new crest via email at: crest@leedsunited.com

Using your ideas as inspiration, a small shortlist of refined designs will be chosen by fan panels and then go to a democratic vote amongst all our Season Ticket Holders and Members on Wednesday 21st February, with our new crest announced by the end of the month.

We remain committed to working with you to create an identity that we can all be proud of for the 2018-19 season and beyond.

* Supporters understand that by submitting creative, this will become the intellectual property of Leeds United.  To read the full T&C’s (section 10) please click HERE.

[Promotion 2010]

Merk!!!

[Sydhagen]

Nydelig!




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[jackbauer68]

Nydelig!




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Enig. Fantastisk

[Promotion 2010]

Nydelig!




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Enig. Fantastisk

Genialt enkelt! 

[auren]

Nydelig!




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Enig. Fantastisk

Genialt enkelt! 

Uenig. Blir rotete med påfugl oppå en rose. Skal vi ha ny logo må man tenke nytt og ikke gå tilbake til noe gammelt. Men denne designeren er svært dyktig og har kommet med mange veldig fine logoer, der flagg-tricoloren er den beste.

auren

[jackbauer68]

[/quote]

Uenig. Blir rotete med påfugl oppå en rose. Skal vi ha ny logo må man tenke nytt og ikke gå tilbake til noe gammelt. Men denne designeren er svært dyktig og har kommet med mange veldig fine logoer, der flagg-tricoloren er den beste.

auren
[/quote]

Flaggtricoloren har et visst potensiale. Men mange stygge der også. Rosen med smiley i midten er det styggeste eg ser.

[Blank_File]

Den der med høna var ikke så verst faktisk. Eneste negative er at jeg fikk litt Tottenham vibber av den.

[berlin]

Nydelig!




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Enig. Fantastisk

Genialt enkelt! 

Uenig. Blir rotete med påfugl oppå en rose. Skal vi ha ny logo må man tenke nytt og ikke gå tilbake til noe gammelt. Men denne designeren er svært dyktig og har kommet med mange veldig fine logoer, der flagg-tricoloren er den beste.

auren

Helt enig. Jeg ønsker meg noe helt nytt, og påfuglen vil jeg i hvertfall ikke ha. The Peacocks blir aldri brukt.
Til nød, den hvite rosen, men sier ja takk til en helt ny logo. Legg samme kriterier som et stort globalt selskap, logoen skal være
lett gjenkjennelig med en klar assosiasjon til Leeds United.

[B_Ød]

denne var da ikke så gæærn..men Blank_File..."høna"?" Humrer godt her nå 

[Annesj]

Jeg vil også ha noe helt nytt istedetfor å gå tilbake til noe gammelt. Samtidig har "høna" en solid forankring i Leeds United og Elland Roads historie. MEN den er blitt lite brukt. Utrolig nok. Rosen er også knallfin, men er litt for symbolsk generell for hele Yorkshire for min smak. Helt greit om vi bruker den dog. Helst noe helt nytt. Tricolorlogoen var knall. Noe i den duren, men helst ikke rund. Rund er kjedelig på draktene

[Blank_File]

denne var da ikke så gæærn..men Blank_File..."høna"?" Humrer godt her nå 

"â€" Ja, jeg kunne kanskje ha svart at hver mann burde ha sin høne, så hadde dette vært løst. "
Lars Sponheim

[auren]

Fantastisk presentasjon av Jacko45 på Waccoe, selv om jeg liker best hans flagg-tricolor...

http://www.twelvetwelve.co.uk/leeds-pdf


auren

[Sydhagen]

Fantastisk presentasjon av Jacko45 på Waccoe, selv om jeg liker best hans flagg-tricolor...

http://www.twelvetwelve.co.uk/leeds-pdf


auren

Ypperlg arbeid.


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[Blank_File]

Fantastisk presentasjon av Jacko45 på Waccoe, selv om jeg liker best hans flagg-tricolor...

http://www.twelvetwelve.co.uk/leeds-pdf


auren

Veldig mye kult, men her mangler jo originale ideer. Kanskje med unntak av tricolor. Som jeg egentlig syns blir i kjedeligste laget.

[Xern]

Fantastisk presentasjon av Jacko45 på Waccoe, selv om jeg liker best hans flagg-tricolor...

http://www.twelvetwelve.co.uk/leeds-pdf


auren

Veldig mye kult, men her mangler jo originale ideer. Kanskje med unntak av tricolor. Som jeg egentlig syns blir i kjedeligste laget.

Enig, den tricoloren er blottet for identitet.

[Asbjørn]

Fantastisk presentasjon av Jacko45 på Waccoe, selv om jeg liker best hans flagg-tricolor...

http://www.twelvetwelve.co.uk/leeds-pdf


auren

Veldig mye kult, men her mangler jo originale ideer. Kanskje med unntak av tricolor. Som jeg egentlig syns blir i kjedeligste laget.

Enig, den tricoloren er blottet for identitet.

Here we go. Lett å si hva man ikke liker - blir nok verre å enes om noe man liker.
Tricoloren syns jeg også blir for identitetsløs, og er ikke fan av å gjeninnføre påfuglen.
The Don var jo overtroisk mht fugler

[Xern]

Fantastisk presentasjon av Jacko45 på Waccoe, selv om jeg liker best hans flagg-tricolor...

http://www.twelvetwelve.co.uk/leeds-pdf


auren

Veldig mye kult, men her mangler jo originale ideer. Kanskje med unntak av tricolor. Som jeg egentlig syns blir i kjedeligste laget.

Enig, den tricoloren er blottet for identitet.

Here we go. Lett å si hva man ikke liker - blir nok verre å enes om noe man liker.
Tricoloren syns jeg også blir for identitetsløs, og er ikke fan av å gjeninnføre påfuglen.
The Don var jo overtroisk mht fugler

Ja, nå sitter vi her.  Sjansen for å bli enige om noe slikt er vel mindre enn sjansen for å vinne i lotto. 

[Promotion 2010]

77.300 +

[Promotion 2010]

https://www.marketingweek.com/2018/01/31/mark-ritson-leeds-united-rebrand/



Et tips eller to til Rad Et co.

[Jon R]

Nydelig!




Sent from my iPhone using Tapatalk Pro

Enig. Fantastisk

Genialt enkelt! 

Uenig. Blir rotete med påfugl oppå en rose. Skal vi ha ny logo må man tenke nytt og ikke gå tilbake til noe gammelt. Men denne designeren er svært dyktig og har kommet med mange veldig fine logoer, der flagg-tricoloren er den beste.

auren

Helt enig. Jeg ønsker meg noe helt nytt, og påfuglen vil jeg i hvertfall ikke ha. The Peacocks blir aldri brukt.
Til nød, den hvite rosen, men sier ja takk til en helt ny logo. Legg samme kriterier som et stort globalt selskap, logoen skal være
lett gjenkjennelig med en klar assosiasjon til Leeds United.

*kremt* TPN = the Peacock news. 

[Jon R]

https://www.marketingweek.com/2018/01/31/mark-ritson-leeds-united-rebrand/



Et tips eller to til Rad Et co.

Hvis noen som har registrert seg, gidder å kopiere inn hele teksten her, så blir jeg glad. 

[Rudi G.]

https://www.marketingweek.com/2018/01/31/mark-ritson-leeds-united-rebrand/



Et tips eller to til Rad Et co.

Hvis noen som har registrert seg, gidder å kopiere inn hele teksten her, så blir jeg glad. 

Trenger ikke å registrere deg, er bare til å krysse vekk registreringsgreiene  

Btw rart promo ikke klippet og limte, er jo så flink til det ellers




Mark Ritson: Leeds United’s badge u-turn reveals a brand with abundant value


Leeds United last week conspired to create the worst rebrand in history, but the club’s response to fans shows how much passion and character still surrounds a brand languishing far below its competitive peak.

By Mark Ritson 31 Jan 2018 7:00 am 


The prize for the most intimidating sporting arena in Europe is an easy one to award. Ask any former professional football player or visiting fan about the place that they dreaded more than any other and most will venture Ali Sami Yen. The stadium, the home ground of Turkish club Galatasaray, stood on the European side of Istanbul for nearly 50 years until it was demolished in 2010.

Despite hosting fewer than 30,000 fans, its diminutive size did not stop the stadium becoming infamous during the latter part of the 20th century. The fervour of its local supporters, their predilection for blazing pyrotechnics and the sea of red and yellow that bathed the stadium whenever Galatasaray played led to its infernal nickname. Most football fans simply referred to the stadium as ‘Hell’.

READ MORE: Michael Barnett: Before investing in football sponsorship, scout the opposition

The name stuck. The first thing visiting European teams would often see as they entered the arena to play Galatasaray was a giant banner in English or French saying “Welcome to Hell”, followed by fireworks and the insane noise of the local fans packed into the small stands.

It was an entirely deliberate attempt at sporting intimidation and regularly worked its dark magic on visiting teams. Barcelona, Manchester United and Real Madrid all came, saw and were conquered by Hell and its army of manic Turkish supporters.

So when Leeds United drew Galatasaray in the semi-final of the UEFA Cup in 2000 there was widespread dismay in Yorkshire. In the biggest game for either team in many years, Leeds would have to enter the dreaded inferno of the Ali Sami Yen stadium on a night when it would be at its hellish worst.

I remember watching the Leeds team enter the stadium on TV that night in a pub and scanning the stands to take in this wondrously intimidating sight â€" a day after two travelling Leeds fans had been stabbed to death in Istanbul. As the camera panned across to the tiny contingent of Leeds supporters, surrounded at all corners by hordes of red-and-yellow fanatics, two of the Leeds contingent unfurled a giant white banner.

“Hello Hell,” it said. “We are Leeds”.

I turned to one of my oldest friends, a committed Leeds fan. He just smiled back and sipped his pint proudly as if this was part of normal, everyday life for a Leeds fan. “We are Leeds”, he eventually offered â€" more as an explanation than an exclamation. And after a pause. “We are Leeds”.

Leeds United is an outrageously unusual â€" one could almost say incomparable â€" sporting brand. Rarely anywhere in the world of sport do genius and idiocy, eminence and inferiority, so consistently wind together so tightly and so continually around a single team. True greats like John Charles, Billy Bremner, Jimmy Armfield and Jack Charlton mix with a secondary cast of reliably unreliable journeymen and international mercenaries in a very unusual way.

This is a team that have been champions of England three times despite having now spent 13 years outside the Premier League. A team that hired Brian Clough just as he was coming into his brilliant, championship-winning form and then fired him barely two months later. A team that saw the genius of Eric Cantona when everyone else was blind to it, then sold him for the bargain basement price of a million quid to â€" of all people â€" Manchester United.

“
Leeds United is an incomparable sporting brand. Rarely do genius and idiocy, eminence and inferiority, so consistently wind together.

To know Leeds United is to know one of the strangest, most attractive and most repellent teams of all time. But you must agree that this is, by any definition, one hell of a brand.

I tire of the usual league tables that measure the ‘strongest sporting brands’ and end up with a three-way contest between Barcelona, Manchester United and Real Madrid. Of course, these are very strong brands but they are also fantastically rich and very successful teams too. Brands are not just meant to prosper during the good times; if anything they fulfill an even more important function during the lean times, when brand loyalty is about the only thing an organisation has going for it.

You’d struggle to find many seasons in the last two decades where Real, Barça and United did not win at least one trophy each. It has been a quarter of a century since Leeds won anything, and yet the fans keep coming.

This year Leeds averages 30,000 fans for its home games â€" the same number of fans that crammed into Ali Sami Yen all those years ago for one of the biggest nights of the year in European football. That’s a massive 10,000 more fans than the average attendance for the rest of the Championship sides, and significantly more than many of the clubs that sit above them in the ritzy Premier League.

Make Real Madrid winless for 25 years and see how many people would turn up to support them on a miserable Wednesday night playing Burton Albion in the rain. And losing. Three-nil.

The worst rebrand in history

So when I saw the tweet from Leeds United last week announcing that they had a new crest as the team approached the club’s centenary I admit my heart fluttered. This was the intersection of two equally dangerous vectors.

First, this is rebranding, which I regard as the most asymmetrical corporate strategy of them all. There is literally no upside of a nice new logo; there is only pain if you get it wrong. And inevitably it goes wrong a lot of the time.

Either your new brand name means ‘man who fiddles with cows’ in Flemish or your new logo bares a striking resemblance to a famous porno company or a local branch of the fascist youth league. Whether it’s a new logo or a new name, or both, you have it all to lose.

Second, this wasn’t any old company committing to a dangerous rebrand. This was Leeds United. Leeds ‘let’s sell Eric Cantona, fire Brian Clough, get relegated’ United. On the one hand the club has such a rich heritage that a new logo could mine some wonderful artefact from its past and all would go well. But when most of that heritage is also dogged by moments of incomparable stupidity it was highly likely that this would not end well at all.

As the helpful graphic above explains, it played out incredibly badly. I would go so far as to say that in the long and dark history of rebranding this is, by quite some distance, the worst single exemplar of introducing a new logo that the world has ever seen. Hyperbole? I think not.

You take a secret gesture of the club and make it an explicit part of the logo. You use, from what I can gather, an in-house creative team who look like they were using a laptop running Windows 95. You launch it on Twitter and, despite claims of extensive research and engagement, you almost immediately alienate and humiliate your entire supporter base in about three seconds.

READ MORE: Pukka Pies tries to go ‘posh’ with rebrand

A word on this. Of all the target markets I would least like to upset with a new brand strategy, in ascending order of intimidation and fear, I would suggest: 3. Viking Hordes, 2. the Wu-Tang Clan and 1. Leeds United fans. They are a long-suffering bunch but they still bear their grudges deep and wide and long. I’d rather pitch to Hitler the idea of dropping his swastika for something ‘a bit softer and maybe in Helvetica font’ than mess up the Leeds United logo in front of Leeds fans.

What happened next, however, propels the new Leeds logo into a special place in the big bad book of rebranding. The sheer speed of response is something that the Leeds United forward line can only sit back and admire with envy. Within the hour a petition had begun, thousands of complaints were registered and, barely six hours after the brave new logo was launched, it had been pulled by senior management with an abject apology and a corporate pledge to reconsider things.

And it is here that we actually see the positive side of Leeds United. It’s never just a tale of sour without the sweet when it comes to Leeds. Despite the insensitivity and outright amateurishness of the executives in creating and launching their new logo, the same managers played a blinder in quickly pulling it, apologising profusely and â€" this week â€" announcing a new process in which fan designs will be considered and the final choice made democratically by the season ticket holders of the club.

There it is again. That weird combination of uselessness and brilliance that is Leeds. They will end up with an amazing new club badge I will bet. And the fanbase will unite around it because it was their own decision (and also not shit like the previous option). They still won’t win anything for another quarter-century. But they will lose with a decent logo they can be proud of and â€" given this is Marketing Week and not Football Focus â€" isn’t that the real point of it all?

It has been an extraordinary week. Many marketers will have seen nothing like it and may not see the like of it again. A logo created, launched, killed and replaced in six hours. But if you are a Leeds fan this is par for the course. This is just another bump along the long and winding path to Elland Road. They are used to it by now. They have seen it all before. They almost expect it. They are, after all, Leeds.

[Jon R]

Brillefint Rudi! 

[Jon R]

«There it is again. That weird combination of uselessness and brilliance that is Leeds. They will end up with an amazing new club badge I will bet. And the fanbase will unite around it because it was their own decision (and also not shit like the previous option). They still won’t win anything for another quarter-century. But they will lose with a decent logo they can be proud of and â€" given this is Marketing Week and not Football Focus â€" isn’t that the real point of it all?»

Fantastisk! 

[berlin]

Nydelig!




Sent from my iPhone using Tapatalk Pro

Enig. Fantastisk

Genialt enkelt! 

Uenig. Blir rotete med påfugl oppå en rose. Skal vi ha ny logo må man tenke nytt og ikke gå tilbake til noe gammelt. Men denne designeren er svært dyktig og har kommet med mange veldig fine logoer, der flagg-tricoloren er den beste.

auren

Helt enig. Jeg ønsker meg noe helt nytt, og påfuglen vil jeg i hvertfall ikke ha. The Peacocks blir aldri brukt.
Til nød, den hvite rosen, men sier ja takk til en helt ny logo. Legg samme kriterier som et stort globalt selskap, logoen skal være
lett gjenkjennelig med en klar assosiasjon til Leeds United.

*kremt* TPN = the Peacock news. 

Hehe, klar over det. Det høres rart ut, men jeg synes ikke vi skal kvitte oss (LUSCOS) med det. Det er LUSCOS sin tradisjon.

Men som sagt, brukes aldri , etter mitt kjennskap. Kan i farten ikke huske noen "chanter" eller tilrop med peacocks under kamp heller.

[Promotion 2010]

Drakt med 2 - to - logoer:

[DenHviteYeboah]

Drakt med 2 - to - logoer:

SJEFEN

[Promotion 2010]

Phil Hay

lot of whispers all day - Wolf and Heckingbottom especially - but nothing concrete. I remember this with TC: round the houses until his name jumped up.

[Promotion 2010]

77.700 +